I am connected to close on 2000 financial advisors on LinkedIn, and this number grows daily. Often, I receive a copy-and-paste message, that the more socially savvy IFA’s are prone to doing in order to market their advice services to me. This, in theory is not a bad strategy – but so many get it...
One of the hardest things to do, in life and in business, is communicate in such a way that the person listening… understands. The more passionate and immersed we are in the things that we love, the more we use language that only those ‘in the know’ understand. Adding to this… when we start speaking...
Most businesses now have a number of places for online engagement: both for their online visitors and internally, for business operations. These can take excessive time to manage and take them away from delivering their actual services. Adding to this, file sharing and online accounting are increasing the areas of online use for a business, and much time is...
There’s and old saying in the PR industry that dates back before online communication: “Any publicity… is good publicity.” The premise behind this is quite simple: as long as people are talking about you, you’re top of mind and will most likely get business. However… in online communication, we need to add to this premise:...
Think about your own online behaviour for a brief moment. When you open your browser (Chrome, Firefox, Safari etc) – where do you go first? And after that, where do you go? Typically, internet users first load the Google search page, followed by their favourite social media platform. Facebook is number one, with Youtube a...
Are you meeting a new client today? If so – they have most likely Googled you already, checked your company credentials and made initial decisions around value, trust and their loyalty to you and your brand. Our information-hungry culture combined with prolific access to personal information has conditioned us to find immense security in information. Granted there is...