What are the images on your website, twitter stream, Facebook page, LinkedIn profile, email signature and email campaigns saying about you, your product or your services? When someone lands on your website, the first images that they see will more than likely tell them all they need to know about you. Here are some things...
Before creating a brand, designing an online presence and managing channels of communication that you hope will be mutually beneficial… you need to know what you’re about. What is the reputation you have built, or would like to build? How is it tied into your heart’s passion and the goals and mission of your skills?...
With all of our gizmos and gadgets, our social media accounts and multiple email addresses, we clutter our communication channels and find ourselves engaging in meaningful conversations… far less. At the core of every single meaningful human relationship is meaningful conversation. With tech-clutter, it’s hard. At Slatter Communications, we’ve developed our services around helping our...
Financial advisors should not be interested in SEO. The principals of Search Engine Optimisation favour online content that is original and unique. Whilst this is obtainable and workable in many industries, in the financial advice and financial planning industry – it’s near impossible. Financial planners need to be interested personal referrals. Contatto is a full-house, online communication...
There is one big problem with technology: the closer it brings us, the less personal it becomes. Think about it. Facebook tells everyone when your birthday is. No-one remembers it – but they wish you anyway. Your cellphone tells what your friends’ phone numbers are – you don’t have to remember them. LinkedIn informs you...
One of the biggest problems of every financial advisor with a growing book is the time it takes to contact your clients regularly and have a good reason for staying in touch. Taking the time to design a well-written, properly branded email is extremely consuming and requires technical and design know-how that many financial advisers...