If you work in the service industry, you’ll know that what your clients say about you is a crucial part of building your business! Many businesses rely on this ad-hoc, whilst others strategically hone in on Word Of Mouth Marketing (WOMM). If you’re savvy – you’ll know that you can enhance your WOMM with your...
What’s the golden rule of western conversationalists? Don’t mention politics, money or religion. So… what do most people talk to their friends about? Politics, money and religion. We are told to avoid these topics because at the heart of it – they’re all deeply emotional. At the end of the day, you will make your...
Will you be up ahead – or left behind? With the financial planning industry having upped several gears in the last year, the pace of change and the need for a solid online communication strategy could be what drives you up ahead of the rest – or leaves you spluttering and worn out at the back...
You are a professional person, you offer a professional service and you’re good at what you do. You work hard to prepare for client meetings and you keep yourself in-the-know with the latest product developments. Pouring hours and hours into providing the very best service for your clients, you don’t have time to Google yourself,...
If you are a financial planner, now is the time to differentiate your services. In a time where diversity is being celebrated, and personal interaction is on the decline – making things personal is the way to stand out. It doesn’t have to be pink nail polish – although that would certainly work – but it...
We Google financial planners. A lot. Most of them, don’t even come up on the radar – and if they do, it’s on some business directory that has old information for them. Others… we find that there are other financial planners in America or Europe with the same name (this happens more than you’d think!)....
What are the images on your website, twitter stream, Facebook page, LinkedIn profile, email signature and email campaigns saying about you, your product or your services? When someone lands on your website, the first images that they see will more than likely tell them all they need to know about you. Here are some things...
Before creating a brand, designing an online presence and managing channels of communication that you hope will be mutually beneficial… you need to know what you’re about. What is the reputation you have built, or would like to build? How is it tied into your heart’s passion and the goals and mission of your skills?...
With all of our gizmos and gadgets, our social media accounts and multiple email addresses, we clutter our communication channels and find ourselves engaging in meaningful conversations… far less. At the core of every single meaningful human relationship is meaningful conversation. With tech-clutter, it’s hard. At Slatter Communications, we’ve developed our services around helping our...
Financial advisors should not be interested in SEO. The principals of Search Engine Optimisation favour online content that is original and unique. Whilst this is obtainable and workable in many industries, in the financial advice and financial planning industry – it’s near impossible. Financial planners need to be interested personal referrals. Contatto is a full-house, online communication...